The Toyota RAV4 is a car that has won the hearts of many with its remarkable features, and it comes as no surprise that it’s a top choice for many car enthusiasts. With its cutting-edge design, spacious interior, and a reputation for trustworthiness, the 2023 model of the RAV4 is indeed a popular choice. Toyota offers this model in three variations: the gasoline-engine variant, the traditional gas-electric hybrid, and the plug-in hybrid RAV4 Prime. Each of these models comes with several trim levels. This article aims to make your choice easier by highlighting the essential features offered in each trim level.
1. Toyota RAV4 with Standard Engine
1.1. 2023 Toyota RAV4 LE: $29,610

The base RAV4 LE model comes with a standard 203-hp 2.5-liter inline-four engine, which is the least fuel-efficient choice but also the least expensive. This model is ideal for anyone who wants to keep their budget below $30,000. It comes with:
- Front-wheel drive
- 17-inch steel wheels
- Cloth seats
- An 8.0-inch touchscreen with wireless Apple CarPlay and Android Auto compatibility
- A Wi-Fi hotspot
- Toyota Safety Sense 2.5 (or TSS 2.5) package, which includes adaptive cruise control and collision-avoidance features such as automatic emergency braking, lane keeping, and lane-departure warning with steering assist.
Adding all-wheel drive increases the price by $1,400, and the blind-spot monitoring feature costs an extra $680.
1.2. 2023 Toyota RAV4 XLE: $31,120

The RAV4 XLE model is an upgrade on the LE with additional features like:
- Alloy wheels
- Blind-spot monitoring
- Proximity-key entry and push-button start
- Automatic climate control
- Two USB ports in the back (making a total of five instead of three)
There are also optional packages that provide heated front seats, a heated steering wheel, rain-sensing wipers, a height-adjustable power liftgate, and a sunroof.
1.3. 2023 Toyota RAV4 XLE Premium: $34,010
For those who are willing to pay for more tech features, the RAV4 XLE Premium model improves on the XLE with:
- Leatherette upholstery
- 19-inch alloy wheels
- A sunroof
- A power liftgate
Optional packages provide a 10.5-inch touchscreen, a wireless charging pad, an 11-speaker JBL audio system, rain-sensing wipers, and heating for the front seats and steering wheel.
1.4. 2023 Toyota RAV4 Adventure: $35,805
The RAV4 Adventure model is for those who want a car that looks adventurous, even if it’s not used for off-road adventures. This model improves on the XLE with:
- 19-inch alloy wheels
- Standard all-wheel drive
- Rugged exterior styling and orange interior accents
- A household-style power outlet in the cargo area
- Equipment-supporting raised roof rails
- Mud & Sand, Rock & Dirt, and Snow drive modes
Optional packages provide a 10.5-inch touchscreen, an 11-speaker JBL audio system, rain-sensing wipers, a power liftgate, a sunroof, and heating for the front seats and steering wheel.
1.5. 2023 Toyota RAV4 Limited: $37,915
The RAV4 Limited model is for those who prefer their vehicles fully loaded with features. This model improves on the XLE Premium with:
- A unique grille
- A configurable 12.3-inch digital instrument cluster
- Heated and ventilated front seats
- A 10.5-inch touchscreen
- An 11-speaker JBL audio system
- Dark-brown interior accents and blue ambient lighting
Optional packages provide a heated second row, a surround-view camera, a foot-activated liftgate, a wireless charging pad, and a panoramic sunroof.
1.6. 2023 RAV4 TRD Off-Road: $39,230
The RAV4 TRD Off-Road model is for true off-roaders who don’t mind sacrificing a bit of efficiency for trail-going competence. This model improves on the Adventure with:
- A TRD-tuned suspension with unique shocks and struts
- 18-inch alloy wheels wrapped in all-terrain tires
- A front skid plate to protect the RAV4’s underbody from rocks
- A sunroof
- A 10.5-inch touchscreen
Optional packages provide a surround-view camera, heated and ventilated front seats, a heated steering wheel, a wireless charging pad, an 11-speaker JBL audio system, a 12.3-inch digital instrument cluster, and rain-sensing wipers.
2. Toyota RAV4 Hybrid Trim Levels

Seven trim levels make up the RAV4 Hybrid range. Each comes standard with all-wheel drive and a 219-hp powertrain consisting of a four-cylinder engine and two electric motors. These motors can provide limited gas-free motoring at low speeds and help the RAV4 achieve up to 40 mpg combined.
2.1. 2023 Toyota RAV4 Hybrid LE: $32,560
The base RAV4 Hybrid LE model costs $2,950 more than the gas-only RAV4 LE. The increase in cost comes with a significant boost in fuel economy. The model is otherwise similarly equipped to the gas-only LE, with the only notable differences being the Hybrid LE’s standard alloy wheels and dual-zone automatic climate-control system.
2.2. 2023 Toyota RAV4 Hybrid XLE: $34,070
The RAV4 Hybrid XLE model improves on the Hybrid LE with:
- Blind-spot monitoring
- Proximity-key entry and push-button start
- Two USB ports in the back (making a total of five instead of three)
Optional packages provide heated front seats, a heated steering wheel, rain-sensing wipers, a height-adjustable power liftgate, and a sunroof.
2.3. 2023 Toyota RAV4 Hybrid SE: $35,255
The RAV4 Hybrid SE model is an improvement on the Hybrid XLE with a stiffer suspension, black 18-inch alloy wheels, black body cladding, and blue interior accents.
2.4. 2023 Toyota RAV4 Hybrid Woodland Edition: $35,360
The RAV4 Hybrid Woodland Edition improves on the Hybrid XLE with unique features like:
- Bronze-colored 18-inch wheels with all-terrain tires
- Raised roof rails with crossbars
- A household-style outlet in the cargo area
- All-weather floor mats
However, this model doesn’t offer any option packages.
2.5. 2023 Toyota RAV4 Hybrid XLE Premium: $36,960
The RAV4 Hybrid XLE Premium model improves on the Hybrid XLE with:
- Leatherette upholstery
- 18-inch alloy wheels
- A sunroof
- A power liftgate
Optional packages provide a 10.5-inch touchscreen, a wireless charging pad, an 11-speaker JBL audio system, rain-sensing wipers, and heating for the front seats and steering wheel.
2.6. 2023 Toyota RAV4 Hybrid XSE: $38,220
The RAV4 Hybrid XSE model is an advancement on the Hybrid XLE Premium with:
- A stiffer suspension
- A 10.5-inch touchscreen
- Black body cladding
Optional packages provide a 12.3-inch digital instrument cluster, a panoramic sunroof, a surround-view camera, a foot-activated liftgate, an 11-speaker JBL audio system, rain-sensing wipers, and heating for the front seats and steering wheel.
2.7. 2023 Toyota RAV4 Hybrid Limited: $40,865
The RAV4 Hybrid Limited model improves on the Hybrid XLE Premium with:
- A configurable 12.3-inch digital instrument cluster
- Heated and ventilated front seats
- A 10.5-inch touchscreen
- An 11-speaker JBL audio system
- Dark-brown interior accents and blue ambient lighting
Optional packages provide a heated second row, a surround-view camera, a foot-activated liftgate, a wireless charging pad, and a panoramic sunroof.
3. Toyota RAV4 Prime Trim Levels

Offered in just two trims, the RAV4 Prime is the most powerful and efficient version of the lot, with 302 horsepower, 42 miles of electric-only range, and an EPA rating of 94 MPGe. However, power and efficiency come at a cost. The RAV4 Prime starts in the mid-$40,000s and can easily go over $50,000 with options.
3.1. 2023 Toyota RAV4 Prime SE: $44,425
The RAV4 Prime SE model comes with:
- 18-inch alloy wheels
- A power liftgate
- Heated front seats
- Dual-zone automatic climate control
- Proximity-key entry and push-button start
- Red interior accents
- Five USB ports
- Cloth seats
- An 8.0-inch touchscreen
Rain-sensing wipers, as well as heating for the second row and steering wheel, are available as options.
3.2. 2023 Toyota RAV4 Prime XSE: $48,295
The RAV4 Prime XSE model improves on the Prime SE with:
- Leatherette upholstery
- 19-inch alloy wheels
- A sunroof
- A 12.3-inch digital instrument cluster
- A 10.5-inch touchscreen
- An 11-speaker JBL audio system
- Blue ambient lighting
- A head-up display
Optional packages provide front-seat ventilation, a foot-activated liftgate, a panoramic sunroof, a surround-view camera, rain-sensing wipers, and heating for the second row and steering wheel.
At last, the RAV4 offers a wide range of trim levels to cater to different needs and budgets. Whether you want a basic model or a fully loaded one, there is a RAV4 for everyone. Choose the one that suits your needs best and enjoy the ride!
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